We're sharing 11 practical ways to gain advantage during tough economic times.
It’s easy to look at the state of the economy, how it’s impacting your business, and become increasingly depressed. Between layoffs, weeks of closed doors and low profits, few organizations are seeing an upside. But that doesn’t mean you should give up the fight! Now is the time that smart business owners will pivot their plans and differentiate from the competition by adapting to the changes with new messaging and offerings.
You can’t just go on with the same marketing plan you set before the change in the world; that would be tone deaf and could really cost you customers. With all the turmoil and confusion, there are bright spots for businesses that are willing to be bold, brave and take chances on testing new marketing strategies for their business—and this guide can help!